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SEO stands for Search Engine Optimisation. It's the method by which you make sure you rank as high as possible in results for organic search.
SEO is a critical aspect of your digital marketing strategy. In today's article, we're going to give you 4 tips to be search engine friendly.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. So, if a hundred word article uses the keyword ten times, your density will be 10%.
Keyword density used to be very important for getting good SEO. Search engines are much cleverer now. In fact, overdoing your keywords is more likely to be penalised than rewarded.
Instead of stuffing your content with keywords, make sure to use them naturally and in the places with the most significance:
Search engines reward compelling, engaging, relevant content. Don't try to game the system. Just write the best possible articles for your readers. Drop us a line if you need help with your copywriting.
Backlinks are any links that point to your website from the outside.
Search engines use them to help determine whether your website is important and useful. The more backlinks you have, the better. More important is their quality. The more established and authoritative the website linking to you, the more credit you get from the search engines.
Here's a checklist for high quality links:
And here's a checklist for poor quality links:
Google is the undisputed juggernaut of search engines. But it's worth keeping Bing in mind as well when you plan your SEO strategy.
One way to keep an eye on your Bing performance is via the plugin SEO Quake. It’s simply a Google chrome extension you download and install. Go to the website you want to assess and click the SEO Quake logo Once the data loads it will compile the results for you clearly laid out in category format.
Here are some quick tips for improving your Bing ranking:
Meta tags are snippets of data you use to tell the search engines (and readers) what your page is about. They include:
Some of them, such as title tags and the meta description, will affect your SEO. Including your main keyword naturally in these sections can boost your apparent relevance on the SERP, increasing your CTR (click through rate).