pixel

Competitor Research

Gary Green
Jah Brown
December 11, 2019

Before you launch your business, make sure you do your competitor research.

Running a business is like managing any successful team. Competitor research just means becoming more acquainted with the strategies of the opposition.

"Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service"

Source: Entrepreneur

Search Engine Research

Begin small. Google still serves as an ideal place to get started. We start all our competitor analysis with keyword research.

Competitors can be segmented into two categories. The direct competitors solve the same problem, with the same value proposition for the same target group.

The indirect competitors usually have similar value propositions, but for a different audience, or they target the same audience with different value propositions.

You should carefully consider who your competitors are. Then start by googling their names. See where they fit into searches for key terms. Are they ranking well for broad search terms? Or do they seem to be targeting niche / long-tail segments?

Organic v Paid Search

Remember to look for both organic results and paid (sponsored) results.

Organic search can show you which of your competitors is well regarded by Google. They probably have lots of compelling, relevant content. They are probably an authority on the topic.

Paid results give you a clearer indication of what the company is specifically targeting. This can be helpful for deciding where to position your own brand. It can also give you an idea of key words to target (and avoid) for your own PPC campaigns.

If you'd like to discuss how we use these techniques to plan your digital marketing campaign, get in touch.

Tell us about your project...
Fill in your details to get started and join over 50 businesses enjoying Key Business Marketing's expertise..
We adhere to strict GDPR rules and do not reveal or sell your data to any third-parties. For more, please read our Privacy Policy.
Latest Insights
May 10, 2021
Why Your Business Should Be Utilising Facebook Advertising

Facebook advertising is one of the most popular ways to generate leads and drive highly engaged...

October 26, 2020
Are Social Media Influencers Worth The Investment In 2020?

The influential power of Tik Tok teen sensations and Instagram lifestyle gurus has come into question...

October 10, 2020
Top 7 Tips for Creating a Successful Digital Content Marketing Strategy

Content is king. How your brand communicates with customers is paramount. Having a brilliant product or...

October 6, 2020
Google’s Upcoming Changes Could Be The Biggest SEO Shake-Up In Years

Webmasters and SEOs around the world are used to Google’s algorithm changes causing havoc to their...

September 23, 2020
How To Grow An Affiliate-Based Website & Increase Conversions

Affiliate marketing, when done right, is the holy grail for publishers and site owners who are...

September 3, 2020
New to SEO? Here's What You Need to Know to Get Started in 2020

One of the biggest challenges facing small businesses in the digital world is driving consistent, quality...

August 6, 2020
The Best WordPress Plugins to Help Grow Your Website in 2020

WordPress and its plugins allow site owners to customise every aspect of their website’s user experience...

March 20, 2020
How To Write A Mission Statement

Every business, no matter how small, should have a mission statement. Even if you are just...

March 18, 2020
3 Grammar Mistakes You Must Avoid On Your Website

All copywriters try their best to avoid grammar mistakes. But, if you value your content marketing,...

View Our latest insights »
Get the latest digital marketing insights delivered straight to your inbox
We care about the protection of your data. No spam. Unsubscribe anytime.
02037 282 848
Mon-Fri 9am - 5.30pm
contact@keybusinessmarketing.co.uk
Digital marketing guidance at your fingertips
Copyright © 2021 KEY BM LTD Reg: E&W 11055943
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram