When thinking about your current situation and your desired position there is often a gap that needs to be filled.
Consideration campaigns tap into the emotional psyche of your customer and prompt them to take action by using their own initiative and then going to seek further information on their own.
How it can be useful to you?
One of the main reasons why consideration ads work so well is because it’s up to the customer to want to know more. If you successfully make a customer want to gain more access or information about your product or service then this is considered a good place to be, you no longer have to fight for the attention of getting them in or seeming as though you mislead them to you.