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A closer look at one of our talent agency clients and how we used brand story-telling to improve their digital presence.
Cue Talent Advisory needed help rebranding the company website and social media. They also needed assistance establishing their brand to improve their marketing communication efforts and cut through the digital noise and achieve their objectives.
We started with a brand strategy workshop at our offices that lasted for two days. We worked with key stakeholders taking them through various exercises to align our thinking on how we believe the brand should be perceived and who the intended target audience is. We went on to develop a website based solely around the end goal they hoped to achieve.
Within this session we established where the company was and where they intended to be. We realised the communications were amiss because the vision needed to be refined and then tweaked to be in better alignment with what the founder was looking for.