1. What is Marketing Consultancy?
2. How It Works
3. Packages & Prices
4. Optional Extras
What is Marketing Consultancy?
Digital marketing is a huge field.
To become a master of digital marketing, you need to:
- Have a beautifully-designed, responsive website
- Understand how to run Facebook and Google ad campaigns
- Know how to use search engine optimisation (SEO)
- Write engaging, compelling, relevant content
- Create social media pages that people want to follow
- Understand influencer marketing and sponsorship
- Be comfortable running e-mail marketing campaigns
- Be familiar with remarketing and retargeting technology
- Monitor and analyse data to make your marketing efficient
Sound daunting? Wonder if you have enough time to learn it all? Got enough on your plate running your business?
That’s where we come in. Our marketing consultancy service removes all the confusion.
We work with you to understand your business, your brand and your goals. We walk you through every step: from formulating a strategy, to execution, to reviewing and optimisation.
After an initial marketing audit, we put together a detailed report with everything you need to run a complete marketing campaign. How you want to go forward is up to you.
We can offer further marketing consultancy session to troubleshoot any issues and make sure you stay on track. Or we can run the campaign for you, leaving you free to work on your business.
BACK TO CONTENTS
How It Works
Our market consultancy service is a four stage process designed for minimum stress and maximum results.
Research your company, market & competitors
Determine optimal channels and techniques
Manage, carry out and optimise the strategy
Analytics, outcomes and suggestions
In the research phase, we work together with you to learn everything about your business and your market.
Over a number of discovery calls, we dive deep into the history of your business and where you want to take it. We also send you a detailed brand questionnaire. This gives you a chance to focus your thoughts on what you want to achieve from digital marketing, as well as giving us the information needed to plan the campaign.
We also conduct our own research into your sector, target audience and competitors. By the end of this phase, you’ll know exactly where you potential customers are, what they’re looking for and the best ways to target them.
Now it’s time for us to plan your campaign. We take all the research – the trends, campaign objectives, audience data and brand insight – to create a bespoke digital marketing strategy.
We’ll look at the sort of content you should be providing, both from a brand authority and an SEO perspective. We’ll suggest ways to optimise your website, with design and back-end fixes. And we’ll give you our recommendations for Google and Facebook ad campaigns, including detailed keyword research.
In terms of social media, we’ll recommend the platforms to focus on, the content to use, the audience to target and the tone of voice to use. Everything is focused on what you want to get out of your marketing campaign, whether that’s building brand awareness or driving sales.
Once you’ve received your marketing audit and strategy report, you choose how you want to go forward.
If you’d like to manage your own digital marketing, we offer one-to-one marketing consultancy sessions: anything from once a week to every day. These are charged by the hour, so you can use as much or as little as you need.
If you’d like us to run the campaign for you, we can sit back and let us handle everything. While you run your business, your digital marketing will be working in the background to build your brand and drive sales.
You can learn more about our social media management and website maintenance packages.
When you’re running a digital marketing campaign, it’s critical to monitor the analytics. This way you’ll ensure every pound you spend is working as effectively as possible.
We can show you how to A/B test every piece of content you post. You’ll be able to discover exactly what strategies are the most effective, and tweak the content as you go.
If you asked us to manage the campaign, we track all your activity every step of the way. Each month, we send you a full monthly review. You’ll be able to see exactly what’s working the best and where you need to concentrate your efforts.
But if you have any questions in the meantime, you have a dedicated account manager who you can call or e-mail. We’re always here to help, brainstorm and strategise!
To learn more about how we help small businesses build their presence online, check out our marketing tools.
BACK TO CONTENTS
Packages & Prices
We offer a range of packages designed for every budget. Our pricing is completely transparent, with no hidden extras.
Marketing Consultancy Prices
Marketing Audit Questionnaire
£45 + VAT
From £60 p/m
Our marketing consultancy is charged per hour. You decide exactly how much help you need from us. We can chat over the phone, by Skype, over e-mail or even in person.
If you’d like to try one of our monthly packages, you can learn more about how we help small businesses with social media management and website maintenance.
We also offer a Marketing Audit Questionnaire. This gives you a chance to focus your thoughts on what you want to achieve from digital marketing, as well as identify anything you might have overlooked.
At this point, you can use the questionnaire to help guide your own marketing campaign. Or, if you’d like us to do it for you, we’ll take the cost of the report off any of our packages.
Marketing Audit Questionnaire
Fixed price: £45 + VAT
A detailed questionnaire focusing on your business, your sector, your target audience and your competitors.
Once you’ve completed the questionnaire, it’s yours to keep. Feel free to use all the information to refine your own marketing strategy.
Or, if you’d like us to handle the marketing for you, sign up for one of our packages and we’ll take the cost of the report off your first month.
Fully refundable if you sign up for any package
£30/hr (minimum 2 hrs)
In addition to our social media management and website maintenance packages we offer bespoke marketing consultancy by the hour. Perfect for when you’re hoping to take a more active role in your marketing, but need expert guidance to fall back on.
Whether you’d like a full training and support program, or just an hour each week to discuss your progress, our experts are here to take the stress out of digital marketing.
We can help and advise on a range of digital marketing issues:
- Digital marketing strategy
- Content marketing and copy writing
- Search engine optimisation
- Social media marketing
- Social media advertising
- Website security & maintenance
- Analytics and reporting
- E-mail marketing
Payment terms: monthly in arrears
BACK TO CONTENTS
Can we help unlock your business’ potential through digital marketing?
Get in touch
Our marketing services work with your existing brand and web assets (logos, articles, videos, photos and images). If you need any content created from scratch, our team of in-house experts can provide:
Article - £20
A 500 word SEO-friendly article you can upload to your blog
Logo - from £70
A professionally designed logo for your website or social media
Landing Page (Design) - from £45
A landing page for SEO, social media or advertising traffic
Landing Page (Design + Copy) - from £75
Landing page plus up to 1000 words of sales & marketing copy
Back Banner - from £30
A back banner for your website or social media profiles
Digital marketing is about adding value. If you want your online presence to grow and thrive, you need to be providing great content. A great way to do this is by offering tips, advice and information that will interest your customers.
Alex, our in-house copy writing manager, can provide bespoke articles on any topic you like. As well as building expertise and authority on your website, the articles are a great complement to your social media strategy. And, because they’re optimised for search engines, they’ll work with your SEO strategy too.
For more information, check out our monthly content management packages.
Branding should be consistent every time someone sees your business. Of course this means your website and your social media profiles.
But it also includes physical assets like your business cards, letterheads and company documents.
It all starts with a great logo.
We can provide professionally designed logos and wordmarks for your business. We’ll work with you to design a logo that reflects your values and will work on any medium. This will ensure that your website and social media profiles work together to convey your brand.
Once you’ve used social media or SEO to build and engage your audience, it’s time to send them to your website. This is where they’ll be able to learn more about what you’re offering. You might direct them to the homepage, a contact page, an article or any specifically designed “landing page”.
Having a great landing page is crucial. It’s usually the first time anyone comes into contact with your website, and you only have a few seconds to make a great impression.
If you need help with this sort of thing, we can design a landing page for you. Our landing pages will immediately grab your audience’s attention and keep them on the page – giving you time to explain why your business is great for them.
Sales & Marketing Copy
So you’ve grabbed your audience. You’ve directed them to a beautifully designed landing page. Make sure you don’t waste all that hard work with a load of boring text or pushy sales techniques.
The words on your landing page are critical. They should be interesting and intriguing to readers, while also steering them to get in touch, sign up, or buy your products/services.
If you’d like us to write it for you, we can provide up to 1000 words of engaging, compelling sales and marketing copy. Just give us a few bits of information to get started, and we’ll do the hard work for you.
Your website and social media profiles should have a consistent, professional look. If you have a generic banner (or different banners across different brand assets) you risk losing trust with your customers.
If you have a back banner, we’ll make sure it’s used consistently across your website and social media.
If you don’t have a banner, our designers can provide one for you. We’ll work with your existing branding (logos, pictures, website etc) to produce an attractive, attention-grabbing image that can be used anywhere you need a header. You could even use it on your email signature or marketing materials.
Can we help unlock your business’ potential through digital marketing ?
Get in touch