pixel

Understanding the Facebook Pixel

Gary Green
Jah Brown
November 17, 2019

The Facebook pixel is piece of code which monitors the visits to your website, irrespective of whether you have had any interactions with them on social media or not.

Why is it so powerful? Because it allows you to enables you to measure, optimise and also build and retarget audiences. Facebook uses the pixel to understand your audience in great depth, optimising your ads so they are most likely shown to people who will take action.

Why We Love The Facebook Pixel

We love the Facebook pixel because of its ability to allow us to create entire audiences simply by using the data that we have including:

  • Website Traffic
  • App Activity
  • Offline Activity (in-store, telephone, etc.)
  • People who have visited or interacted with your Instagram page

The Process

Every time a person lands on your page, the pixel is activated and registers that one visit subsequently it will start to digitally follow the user and monitor all their activities.

For instance, when somebody is lands on your homepage and then navigates to your latest dropshipping product and clicks the ' Add to Basket ' button, all this data is collected in the pixel.

The more engagement Facebook pixel has with your website the more activity happens between Facebook and your website; the more Facebook will push your Ads to the individuals who will act.

How To Set Up The Facebook Pixel

Firstly you need to have access to Facebook’s business manager. Once you set up your account head over to the “Events Manager” section.

Then you can just follow the instructions and create your pixel, then it is just a case of copying and pasting the code into the backend of your website. Having trouble doing this yourself? Contact us today and we can do this for you and have you fully set up.

Then you can just follow the instructions and create your pixel. It is just a case of copying and pasting the code into the backend of your website. Having trouble doing this yourself? Contact us today and we can do this for you and have you fully set up.

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