What Is Content Marketing?

Gary Green
Jah Brown
January 29, 2020

Content marketing is a marketing tool to create and distribute valuable information. Relevant and consistent content will attract and acquire a clearly defined audience.

The key to content marketing are the words valuable and relevant. All your content should be stimulating and an easy read. The individual must want to read it.

A lot of your customers will find your content via search engines. Your content is key here as it raises awareness of solutions and educates consumers about a product they may have never considered before.

Infographics, Podcasts & Videos

Infographics are generally long, vertical graphics that include statistics, charts, graphs and other information that increases the user's knowledge.

If you have a timeless infographic it can survive on social media for years.

An interesting podcast can be heard by thousands and spread a message that, without the web, would have been only heard by few. Creating interesting, stimulating videos is also a great way to content market.

A lot of people think podcasts and videos cost a lot of money to look professional. But with the improvement of technology, these methods are becoming cheaper than ever.

3 Key Benefits

Content marketing has 3 main benefits. It leads to an increase in sales. Content is cheaper to put out than a whole advertising campaign. And it drives customer loyalty.

It's therefore a key marketing tool to employ on the web, as long as the content produced is relevant and valuable to the customer.

It can also be fun and interesting to produce. You're already an expert in your field (hopefully!), so share your knowledge. Write about what you know. Give genuine advice. Write the sort of articles you wish had been around when you were getting started.

In-House or Outsource?

The main decision you have to make when it comes to content marketing: do I create my own content, or do I outsource to a copy writer or SEO expert? Our advice is (as always) it depends!

If you enjoy writing and are able to produce good content every few days, then do it yourself. You'll learn more about your subject as you write.

But maybe you struggle with writing. Maybe you find SEO baffling. Maybe you'd just prefer to spend more time on your business and outsource the content to someone else.

In which case, bring in an expert. We offer copy writing and SEO services to companies of all sizes. If you'd like to learn more, please get in touch.

Tell us about your project...
Fill in your details to get started and join over 50 businesses enjoying Key Business Marketing's expertise..
We adhere to strict GDPR rules and do not reveal or sell your data to any third-parties. For more, please read our Privacy Policy.
Latest Insights
October 13, 2021
Why Is My Website Ranking Worse? How To Analyse Drops In Google Search Traffic

If you’ve opened your Search Console and discovered that there has been a drop in your...

September 27, 2021
How to Rank Higher by Optimising for Search Intent

Search Intent describes the way in which a user wishes to interact with the search engine...

September 21, 2021
How to Use Schema Markup Correctly to Boost Your SEO

Schema markup is essentially special code that search engines read to determine the context of your...

September 13, 2021
9 Biggest Google Ranking Factors You Shouldn’t Ignore

When it comes to Google ranking factors, there’s a whole host of myths that you need...

September 2, 2021
Top SEO Trends Set To Continue In 2021 & Beyond

Ever since its inception, SEO has been a constantly changing beast that many specialists in the...

August 26, 2021
YouTube Marketing – A Beginners Guide

Starting a successful YouTube channel can be both a daunting and tiresome task. Here are some...

June 26, 2021
How To: Add Featured Images to WordPress RSS Feed Using Enclosure

WordPress has native RSS feed functionality, making setup extremely easy, but you may have noticed including...

May 10, 2021
Why Your Business Should Be Utilising Facebook Advertising

Facebook advertising is one of the most popular ways to generate leads and drive highly engaged...

October 26, 2020
Are Social Media Influencers Worth The Investment In 2020?

The influential power of Tik Tok teen sensations and Instagram lifestyle gurus has come into question...

View Our latest insights »
Get the latest digital marketing insights delivered straight to your inbox
We care about the protection of your data. No spam. Unsubscribe anytime.
02037 282 848
Mon-Fri 9am - 5.30pm
Digital marketing guidance at your fingertips
Copyright © 2021 KEY BM LTD Reg: E&W 11055943
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram