is a key aspect of every successful business, it is essential to acknowledge and embrace the power of the rapidly emerging digital wave. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email and mobile apps. Unlike traditional marketing, digital marketing provides businesses with an array of data which allows them to see what has worked well and what hasn’t worked well. Digital marketing is about trial and error and what works well for one business or sector won’t work for another, it’s all about finding what the right strategy is for your business.
This power is demonstrating through research showing many rely on social media to discover, research and educate themselves about a brand before engaging with the organisation. Therefore, search engine optimisation, the process of optimising the content, technical set-up and reach of your website, is crucial in digital marketing, as 71% of searches resulted in a page one Google organic click.
Engaging in digital marketing successfully can deliver is multiple organisation benefits including-
– Lower cost- a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
–Trackable, measurable results– measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been.
–Global reach– a website allows you to find new markets and trade globally for only a small investment.
–Personalisation- if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
–Openness– by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
–Improved conversion rates– if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.