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A Beginner's Guide To Digital Marketing - Part 2

Gary Green
Jah Brown
January 15, 2020

Digital marketing doesn't have to be complicated. But you do need a plan before you get started.

Every single day, budding entrepreneurs approach digital marketing without having a road map to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the internet doesn’t work for them.

You don’t have to end up lost in the online shuffle.

Our previous article offered 3 of our best digital marketing tips. Today we'll give you 4 more great tips to maximise the success of your digital marketing strategy.

1. Create a USP

Create a Unique Selling Proposition (USP) for your product or service. You can't be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s website to order is too easy for your customers.

You have to create a uniqueness to your product or offer. What can you offer that no one else can? Can you offer

  • better guarantees?
  • better customer service?
  • more technical support?
  • faster shipping?
  • lower prices?

Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

2. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP and offer. Try to keep it as short and descriptive as possible. Avoid using dashes or misspellings of your product.

Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

We offer a full consultancy service where we help you to pick the most appropriate hosting and support services for your website.

3. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information.

4. Start Your Own Opt-In List

Almost every full-time internet marketer has developed their own opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site.

Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

If this article has inspired you to start your own business, or to step up your digital marketing, get in touch.

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