Conversion marketing refers to tactics that encourage customers to take a specific action, “converting” a person browsing your website into a purchaser of your product or service.
For example, if a customer abandons their shopping cart, the merchant may market a special offer (e.g. free shipping or discount) to convert the customer from browser to paying customer. Conversion marketing is measured by conversion rate — the percentage of visitors who take the desired action.
How it can be useful for you?
Increasing the conversion rates of your online marketing campaigns is usually the cheapest way to boost your profits.
Three ways in which it can be of use to you:
Conversion rates can predict success or failure.
Better conversion rates can save you money.
Focusing on conversion rates will improve your website.