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A big part of SEO is helping Google find your website.
Helping Google find your website isn't difficult. It doesn't require a big budget and it doesn't require high level tech skills.
It's just a case of getting the basics right. In today's article, we'll tell you everything you need to know about this aspect of search engine optimisation.
Google uses automated software called "crawlers" to look for new or updated web pages. The crawlers work by following links on your site (or other sites) to learn how your website is structured.
Once the crawler has visited your page, Google adds it to its "index". This is a huge list of every page on the internet (that Google knows about).
Finally, Google "ranks" all the pages in order. This order then determines which pages appear in the top (and 2nd, and 3rd...) position on the results page. Google uses a very complicated (and secret!) algorithm to determine the rankings.
It's very easy to check if you are on Google. Just do what's called a "site search". Type in "site:" and then the name of your website. So for KBM we'd type "site:keybusinessmarketing.co.uk".
If you see results, you're on Google. If you're not coming up, the Google help page suggests the following reasons:
If it's problem #1, you just need to wait a few days. Most of the other ones can be fixed, but you might need to work with a web designer or SEO expert.
Don't listen to anyone who tells you that you need to:
Getting listed on Google is free and will happen automatically. Having said that, there are a few tricks that make it easier for the Google crawlers to find you:
Even if you don't do these things, Google will find you eventually. But considering SEO is such an important part of content marketing, why take the chance"!
If you'd like to discuss how we help websites like yours improve their search engine position, please get in touch.