Alexa is a ranking site developed by Amazon. Your Alexa rank shows how popular your website is compared to the rest of the world.

Here are some easy steps for optimizing your Alexa rank:

Claim Your Website & Install The Toolbar

Once you claim your site at Alexa, you may see an improvement to your rank straight away.

When you include your company’s address, this can improve your website’s trustworthiness. Getting more advertisers will also be useful just because they understand you’re not a spammer. Unfortunately, Alexa no longer allows you to claim websites unless you have a paid account with them.

Alexa also provides a toolbar where you can check the Alexa rank of any websites you open in your web browser. Alexa toolbar collects details of the hits on your website via the web browser. This is a good way to keep an eye on your competitors. It seems to help your own ranking as well.

Write Great Content

Writing quality content is crucial to increasing your Alexa rank. It can help you increase traffic on the website, as search engines are becoming increasingly able to spot engaging, relevant articles.

It’s also key to keep to a blogging schedule. Writing quality blog articles regularly will really help you increase your Alexa rank. No one likes inactive blogs which are rarely updated.

If you’re a newbie in the blogging profession, you need to create one to three articles every day.

Other Blogs

Content marketing isn’t just about what you write on your own website.

If you comment on the number of other blogs in your niche, they are likely to go back to your site and return the favor. This is one of the main techniques we recommend to improve your ranking.

If you’re struggling with your blogging, we can offer a full content writing service: please get in touch.


No direct relationship exists between Alexa and SERP. However, if your website is highly visible on the search engines, your traffic will increase. This will, in turn, lead to a much higher rank.

If you’d like to discuss how we can help you improve your Alexa rank, please get in touch.

Free Website Audit

Get a comprehensive free audit for your website
Enter your details to receive your instant report. No spam, promise!

Do you have any questions about search engine optimisation?